Why vegan?

Illustration banner- farm animals and leaves surrounding typography that says “why is veganism one of our values?”

Our fifth value that makes one of the pillars of our business is that our products are and will always be vegan. In this blog post we will be talking about why we choose to make our products vegan, what are some of the non-vegan ingredients that are sometimes used in the personal care industry, the reasons behind why we don’t use them and the alternatives that we use instead. But first we thought we’d start with a definition of veganism!

Veganism is a philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose."

Why vegan?

Sustainable and ethical production are linked to our core values. Consequently, choosing to make our products vegan aligns with these values. But aren’t most beauty/personal care products vegan? You would have thought so but sadly they are not, from animal fat in soaps to silk in shampoos, animal products get sneaked into all sort of everyday products. Below are some that are commonly used and next to them our alternatives:

  • Animal fats in soap (i.e. Lard and tallow) – we use plant oils such as olive oil and coconut oil
  • Silk (from silkworms) proteins - we use plant proteins
  • Milk – we either don’t find a need to substitute it or we other products which are nourishing such as oats
  • Honey/beeswax – we use candelilla wax

So how come we don’t use these ingredients? Two reasons: ethics and sustainability. Below we will go into a bit more detail on how the use of animal products can cause environmental degradation and how it impacts the welfare of animals.


Milk and more

There is a common misconception that no harm comes to dairy cows unlike cows raised for milk, the opposite is true, and if anything, the life that dairy cows live is much crueller. The natural lifespan of dairy cows is up to 20 years, however as they get older their milk production declines so they get killed on average at age 4-5 years. So not only do they get killed before they have lived their whole life but for them to produce milk they have to be impregnated, separated from their babies at birth and the baby male calves get sent to the slaughter house. The slaughtering of animal isn’t just traumatic for the cows but also the humans who work in these slaughterhouses, suicide and DV rates are much higher than other professions. From a sustainability point of view, livestock farming has massive detrimental impacts to its local wildlife and worldwide. There are many reasons for this such as: deforestation to graze cattle, the runoff from farms of excrement and urine, deforestation to grow crops to feed livestock and cows expelled the greenhouse gas methane which is 80 times more potent than CO2

Did you know that it takes a whole lifetime for a honeybee to produce a twelfth of a teaspoon of honey? - illustration of bee with writing

But what about the bee population? Isn’t it at threat and shouldn’t we be supporting the bee industry? Yes, the bee population is in danger, however there are 20,000 different species of bees and the honeybee isn’t one of the species which is in danger. Quite the opposite, by bolstering up the honeybee population we are creating more competitors to the bees who are already struggling.

And finally, did you know that to prevent silkworms from borrowing out of their cocoons and damaging the thread, they get boiled alive? Not only that but their production has quite a high environmental impact. 


As a business we strive to be as ethical as possible. To us, ethical is about creating something beautiful that isn’t at the expense of another being’s suffering. Ethical is about being just to human and non-human animals. This blog has been a brief overview of how animal farming impacts our environment and the welfare of animals, however there is so much more. We encourage people to carry on asking questions and being inquisitive of where things come from and their impact on our planet and the beings that coexist in it.

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